Depth with Direction
Helping founders and tech leaders who want to move with intention, not just speed. Discover your strengths, unlock new capacity, and grow without losing yourself along the way. You are carrying more potential than your current context seems able to use. My purpose is to bring out the unrealised talent in people, so they can add value to the world.
I listen first. Then I bring perspective and structure, and we use questions to turn insight into action.
Ready to lead with clarity?
Let’s translate what you see into decisions others can follow, without losing yourself along the way.

Meet Martijn - Coach & Strategist for Gifted Leaders and Founders
I help high performing thinkers and founders turn complexity into clarity.
I listen for the pattern underneath the noise, name what is already there, then we use sharp questions to turn insight into decisions and action.
My background blends strategy and systems thinking with hands on experience in cloud, data, and AI across both startups and enterprises.
What exactly do you do?
I’m a strategic business coach working with gifted founders, agency owners, and tech leaders. I help you turn what you sense into clarity, decisions, and focused action, so your potential becomes visible in real outcomes.
What does working with me look like?
It starts with a conversation, not a formula. I listen for the underlying pattern, reflect it back clearly, then we turn it into structure, focus, and momentum.
Do I need a clear goal before we start?
No. Clarity is often the first result. Some people arrive with a defined challenge, others with a sense that something is stuck. We shape the goal together as we go.
What’s the first step?
Book a short call. We will look at what you are facing, what you are seeing that is not landing yet, and what progress would actually look like. Then we decide if this is a fit.
How does your technology background influence your coaching?
Years in cloud, data, AI, and automation trained me to work well with complexity. I look for patterns, dependencies, and leverage points, then help you translate that into decisions that others can follow. It is less about tools, more about clear thinking and aligned execution.
Who do you work best with?
I work best with gifted leaders and founders who think fast and deep, see patterns early, and feel the friction when others do not follow. If you are carrying a lot of potential but it is not fully coming through in your decisions, communication, or execution, this work tends to click quickly.
Is this coaching, mentoring, or both?
I bring perspective and pattern recognition, then we use coaching to turn insight into action. You will leave with sharper questions, clearer choices, and a plan you can actually use.
Clarity
Together we move through complexity, cut through the noise, and surface the pattern underneath.
For gifted leaders, the issue is rarely insight. It is getting that insight into focus, language, and a shared frame others can follow.
The same principles that simplify complex systems apply to leadership: once you see the architecture clearly, alignment becomes natural.
Direction
Once you see clearly, we translate that clarity into choices you can act on, week after week.
We define priorities, tradeoffs, and a rhythm that fits how you operate, so your potential becomes visible in decisions, not just in your head.
Years in large-scale programs taught me that direction only works when vision and structure move together, the same balance I help you design here.
Growth
Growth becomes sustainable when the structure supports it.
Together we build habits, boundaries, and simple systems that protect your energy and make progress repeatable, so you can keep building without losing yourself along the way.
Think of it as scaling your internal architecture: sustainable growth built on clarity, not chaos.
You already know how to build fast.
But speed is not the problem anymore.
This is about bringing your potential fully online, translating what you see into decisions others can follow, and building in a way that holds up, without losing yourself along the way.
My Signature Coaching Model
My work follows a simple loop: notice the pattern, name it clearly, choose the next move, then make it stick.
The tools come last. We use whatever helps you bring your potential into the open, so it can create real value in your work and your leadership.
Choose Your Path
Start small if you want a focused push. Go deeper if you want a full reset. Either way, we turn insight into decisions you can actually act on.
Start The Conversation
Not sure where to begin? Book a short call. We will map what is going on, what you want next, and what support would make the biggest difference.
Lock It In
A focused step to create clarity and momentum around one specific challenge.
Strategic Deep Dive
A deeper reset around priorities, strategy, communication, and the decisions that shape the next chapter.
Assessment
A structured strategy and leadership assessment that helps you see your strengths, blind spots, and decision style clearly.
- Quick intake
- Personal profile and insights
- Clear recommendations for next steps
€ 49,00
Debrief Light
A focused session to translate your insights into one clear direction and the next concrete steps.
- One session, high signal
- Clear focus and actions
- Short written recap
- Leave with a simple, realistic plan
€ 245,00
Full Debrief
A deeper debrief including two personalized sessions that connect your profile to your leadership, your work context, and the choices you are facing.
- Explore your profile in depth
- Translate into decisions and behaviours
- Clear priorities and a practical plan
€ 495,00
Growth Program
A complete coaching journey built around you. We combine pattern recognition, structure, and sharp questions to help you turn potential into consistent outcomes. 6–8 personalized sessions that combine reflection, strategy, and accountability to help you scale yourself as intentionally as you scale your business.
€ 1.350,00
High performance isn’t about doing more, it’s about doing what matters. The leaders who grow deepest are the ones who learn when to pause,
and how to move with intention.
From Systems to Clarity
After years in data, AI, and automation, I learned that progress depends less on tools and more on clarity. The same is true for teams and people. When the pattern becomes visible, decisions get easier.
Why I’m Here
I have always experienced the world intensely, thinking, feeling, and noticing more than most.
For a long time I did not have a name for that. I was drawn to complexity: ideas, systems, and people who wanted to go deep instead of fast.
Over time I learned that giftedness is not about being smarter. It is about being wired differently, with a sensitivity to nuance, curiosity, and possibility.
That understanding now shapes how I coach.
I help deep thinkers and fast movers build structure around their intensity so that depth becomes direction instead of exhaustion.
My purpose is to bring that to the surface, with structure, reflection, and the right questions.
How I Work
Through Eglue, I work with founders, leaders, and gifted professionals who move fast and think deeply.
My approach draws on a set of proven strategy and leadership tools, shaped by lived experience leading global teams through real complexity. From large scale cloud and architecture work to strategic alignment and leadership growth, I focus on what makes progress repeatable.
Together we build a rhythm that protects your energy, a structure that keeps you clear under pressure, and alignment that connects ambition with purpose. You leave each session with fresh perspective, sharper clarity, and practical next steps you can use right away.
Structure, Rhythm, and Alignment
Clarity without rhythm fades. Coaching helps you slow down enough to see what matters, then build a cadence that fits your brain and your life, so progress stays real and repeatable.
Depth with Direction
Depth is powerful, but without direction it can turn into noise or constant motion. Real growth happens when focus, rhythm, and energy point the same way.
In coaching, that means slowing down enough to see clearly, then choosing what matters and acting on it. It is not about intensity for its own sake, but about channeling that intensity into steady progress that holds.
Depth with Direction turns insight into movement, and movement into momentum. It is the difference between working hard and working in tune with what matters most.
The Work Today
Work moves fast and attention is fragmented. Gifted leaders often carry more complexity than their environment can digest.
My work helps you slow down just enough to decide well, then move with intention.
How the Process Works
Phase 1: Discovery & Assessment
We start by creating a clear picture of where you are now.
Through reflection and a small set of assessment tools, we identify your strengths, growth edges, and the patterns that shape how you lead and make decisions. When it fits, that can include the Big 5 of Strategy.
Phase 2: Debrief & Reflect
In a one to one session, we translate what surfaced into insight you can actually use.
You gain clarity on what drives your performance, what drains you, and where structure or focus will create more ease and impact.
Phase 3: Plan & Apply
Together, we turn insight into direction.
We define concrete next steps and simple practices that connect your vision to daily action, creating momentum that feels sustainable.
Phase 4: Sustain & Grow
Growth does not end with insight. It holds through rhythm, reflection, and follow through.
We put light structure and check points in place so you stay aligned under pressure, keep learning as you lead, and grow your impact over time.
Let's Talk
If you are carrying more potential than your current context seems able to use, let’s talk.
In a short call, we will map what is going on, what you want next, and what support would make the biggest difference. No pitch. Just clarity on whether this is a fit.
